• David Frazier's memoir of Vietnam, "Drafted!", is multilayered - from the days of war in the 60s to return visits as a photography - and as complex as the place itself.
From local to national, to around the world. From inside the home to speculative. From fact to fiction - though we do take care about which is which.

Some of the reviews coming in so far for Chris Carlson’s Eye of the Caribou.

” “Eye on the Caribou” is an outstanding historical review of the Alaska Lands Bill and all the people involved in its creation and then its passage. The author gives me more credit than I perhaps deserve but he also does a remarkable job of remembering and noting the contributions of the thousand fathers and mothers. He properly notes the ultimate credit deservedly goes to President Carter.”
Governor Cecil D. Andrus (44th Secretary of the Interior)

“In terms of land and wildlife conservation, it gets no bigger—anywhere on earth—than the 1980 Alaska National Interest Lands Conservation Act signed by President Jimmy Carter. At his side every step of the way was Cecil Andrus—the architect, the Capitol Hill advocate, and the spokesman who, like so many of us, was fired by the understanding that here we could, for once, do conservation on a vast, ecosystem-wide basis, and do it right the first time. Chris Carlson was there every step of the way and provides in this book the rich detail only an insider can provide.”
Doug Scott, Lobbying Director, Alaska Coalition – 1976-1980

“No other conservation measure can match the Alaska Lands bill for sheer size and importance. Chris Carlson was there, side by side, with Interior Secretary Cecil D. Andrus helping to manage the prolonged effort to protect Alaska’s wild and untouched spaces. Oil, mining and other business interests resisted aggressively, but in the end the collaborative effort by President Carter, Andrus, the ad hoc Alaska team assembled by Andrus and key environmental leaders prevailed. “Eye on the Caribou” is a must read for political leaders, environmentalists and community organizers who seek to protect open spaces. It is a lesson about the need for endurance, compromise and collaboration. All in all, a great reflection about Alaska and politics.”
– John Hough

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From an interview on southern Oregon television.

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We’ve just released Chris Carlson’s new book Eye on the Caribou. he in turn released this column today.

Former President Jimmy Carter, the best ex-president this country has ever had, is suffering from terminal liver cancer and could be crossing the Jordan River soon. He is now 90 years old and just finished his 25th book. The Carter Center at Emory University in Atlanta has become a model for the good works a former president can do both in this country andaround the world.

Without question the top achievement legislatively from the four years President Carter held the wheel was passage of the Alaskan lands legislation which overnight doubled the size of the National Park system and the Fish and Wildlife system of bird refuges. Almost 100 million acres, including entire ecosystems received protection.

I have a new book out, Eye on the Caribou, published by Ridenbaugh Press that tells the inside story of the critical role played by former four term Idaho Governor Cecil D. Andrus in securing the historic legislation while serving as President Jimmy Carter’s Secretary of the Interior.

I’ve long thought that Governor Andrus has never been given the full credit he deserved for the critical role he played in leading the way to passage of the greatest single piece of conservation legislation in American history, so I set out to make sure the history books properly reflect this excellent piece of his legacy.

This new book joins a well reviewed biography (Cecil Andrus: Idaho’s Greatest Governor) on the governor published in 2011, and a book of 13 essays (Medimont Reflections) in 2013 that covered other issues and political figures Governor Andrus and I worked on during my 40 years of public involvement.

Andrus has always been quick to say that “success has a thousand fathers and mothers” and has especially singled out the Alaska Coaliton and the critical role played by Chuck Clusen, Brock Evans and Doug Scott for their contribution to successful passage of the legislation.

Future historians will find some heretofore little known jewels of information in this latest book. For example, during the summer of 1978 when Andrus and President Carter spent four days fly fishing and floating the Middle Fork of Idaho’s Salmon River, they settled on the fall back strategy of President Carter using his authority under the Antiquities Act to make the largest national monuments in history. They guessed correctly this would bring the Alaska delegation back to the bargaining table to undue the more restrictive form of protection monument status requires.

Other examples of anecdotes in the book include a heretofore unreported 1979 secret meeting between Alaska Governor Jay Hammond and Secretary Andrus in which the two by themselves spent a day fishing at some of Hammond’s favorite fishing sites in and around Lake Clark and Lake Iliamna. The two would set aside their fishing rods from time to time, get out their maps and pretty much settled on the boundaries of the soon-to-be new additions to the Nationl Park Service and to the U.S. Fish & Wildlife Service’s system of bird refuges.

The book also details the massive cross-over vote in 1980 orchestrated by the late Senator Ted Stevens to defeat in the Democratic primary his senatorial colleague, Mike Gravel. Stevens held Gravel directly responsible for the circumstances leading to his wife Ann’s death in a plane crash on December 4th, 1978.

The book also details the adverse impact the legislation had for the owner of a properly proven up mining claim owned by a partnership that included a Spokane exploration geologist, Wallace McGregor.

Even universally acclaimed legislation can still have adverse impacts on some people, and while Mr. McGregor’s dispute with the Park Service over his inholding is complex the fact remains that 40 years have gone by without any compensation to them for a de facto taking.”

The book retails for $16.95 and is now available directly from the publisher, Ridenbaugh.com, or Amazon.com, or directly from the author, or at your nearby Hastings outlet in Idaho and at Aunties in Spokane, as well as The PaperHouse in St. Maries.

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People tend to forget now, but Joe Albertson started out working at someone else’s supermarket.

Dropping out of the College of Idaho, he started as a clerk for the Safeway grocery chain. He was successful there, moving into midmanagement in his early 30s, but it wasn’t satisfying. Albertson thought he had a better way to run a grocery – they didn’t call them “supermarkets” then – and wanted to try running one on his own. Merging some of his own savings and some investments from a few other Safeway executives who believed in him, he launched his first Albertson’s at 17tth and State streets in Boise in 1939.

Befitting a store bearing its founder’s name, the Albertsons stores, which expanded quickly to Nampa and Caldwell, had a distinctive approach for the era, emphasizing not only a broad selection of food and other goods but also both self-service and strong customer service. The approach would eventually become standard in the industry, but it was new then, and Albertson’s personal insight and focus, and in many place community involvement, helped make his stores winners. Over the years he ran the company, the stores proliferated into the hundreds in many parts of the country.

Albertson’s company went public in 1959, but its founder kept a close watch until his death in 1986. In the years after that came the mass acquisitions: Seesel’s, Buttry, SuperOne, Bruno, and finally in 1999 swallowed the giant American Stores Company, which operated Jewel-Osco, Sav-on Drugs, Lucky and other stores. Closures and sales of stores followed. The public company, concerned as all public companies are about improving stock prices, began to be, apparently, more about buying and selling properties than it was about creating an innovative and popular supermarket – the basis of Joe Albertson’s successful business.

Financial indigestion was the near-term result, and in 2006 Albertsons was sold to SuperValu, and one of Idaho’s landmark businesses ceased to exist as an independent company. The Albertsons-labeled stores were slips up into various groups, bought and sold and swapped like trading cards.

Then it got a second chance.

Following a series of additional sales and mergers, which remarkably included important involvement by Safeway, Albertsons became a separate, freestanding company again. The Albertsons stores (and some others) were brought together with Safeway and some other store groups, and started operation as Albertsons LLC, still owned by an investor group. It has become again a massive company, running more than 2,200 stores around the country.

Last week, the investor group said it plans to take the company public – to again place Albertsons stock on the public stock exchanges.

What will Albertsons do now?

It could go back to the way it did business in the 90s, and some years down the road go through another round of swallowing and regurgitation.

The suggestion here, though, is that it doesn’t have to be that way.

Make that little memorial at 17th and State in Boise to Joe Albertson’s first store something of a touchstone. And remember that while much in the world may have changed since 1939, the basic business sense Albertson displayed back then is, or can be, something more durable.

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Authors find few pieces of marketing advice repeated more often than this: Get thee to a website!

But once you have a website, what do you do with it?

The primary purpose of your website is to promote yourself and your book. Part of the process of selling your book is in connecting with your reader, and a good author website offers many ways to do that.

The basic components of your website should be:
1. Contact information (if you don’t want to provide an email address, then include a message form)
2. Your social media contact information (to Twitter, Facebook, Goodreads or any others you use)
3. Information about your books
4. Biographical information – all about you, your professional background, why you decided to write this book
5. News about your books
6. Events where you will be appearing

Aside from a good photo (a professional shot is recommended), include some memoir material. Kate McMillan, a web designer for many books and authors for more than a decade, advised in a 2012 web article, “frame the content around what led you to writing, and why you write the kinds of books that you do and what you love about it. If you’re also promoting yourself for speaking engagements, or if your book is one aspect of your larger professional career, consider making your photo larger or putting it in a more prominent position on the page.”

This is good, basic advice but not enough to pull lots of people to your site. To do that, remember what the cable television channel AMC does when it promotes the web pages attached to its programs. It points out specific files, video material, games, links of all kinds available only through the website, and uses the tag line, “there’s always more on AMC.com.” It’s an approach worth keeping in mind as you design your site. The more extra information you post, the more traffic you’re likely to get. So as you post it, use the social media to let people know it’s there.

R.C. Butler of Bulldog Press, advised, “The key to a good website or blog, however, is not the information about you or your book. It is the alternative information you post that adds value to the visitor. It is this information that will keep your readers returning to your site which will help to increase your SEO scores, incoming links, and overall presence in the market.”

McMillan suggested that “Depending on the kinds of books you write, you might include a slideshow of photographs, or an audio file, or a YouTube video, or a quiz, or myriad other things that tie into the content of your books. Some authors are experts in their field and their books are an extension of a larger career – this is a great opportunity to include something interesting from the larger context of your career, such as a discount code for signing up for a related service.”

One article from USA Today (January 15, 2015) suggests more possibilities: “leaving their more compelling content on the site longer; creating clutter-free website designs to make it easier to find the best material; posting more quizzes; using prominent “embeds” of videos, links and tweets in stories; assigning long-form articles; creating never-ending pages that just scroll on with more content loads; showcasing photo galleries that stay on one long page rather than flipped pages.”

Dropping by the websites of some of your favorite writers could help too. Observe how bestselling writers, indie and traditional both, use their web space. The site for novelist E.L. James (www.eljames.com) includes soundtracks and wine lists – all background material for her novels. The site for Paula Hawkins (The Girl on the Train), www.paulahawkinsbooks.com has excerpts and useful material for readers’ groups. Blake Crouch (www.blakecrouch.com), of the Wayward Pines series, posts videos and a regular weekly show to keep in touch with his readers.

Blogging – if it’s done regularly – can keep the site fresh. Writer and marketer Joanna Penn strongly endorses blogging: “Starting a blog changed my life – seriously. It has freed my writing style up completely, and given me the confidence to get into fiction. Without the millions of words I’ve written on my blog, I would never have been able to write Desecration, my latest crime novel.”

A couple of other points to keep in mind as you pull together material for the site.

Make sure your site is “responsive,” which means smartphones, tablets and other devices will be able to read it easily. That’s a good idea generally, but Google has started to give “responsive” sites an extra push, saying that “non-responsive” websites will be downgraded in search lists. Early in 2015 I threw out a web theme I’d had in place on my site for years and replaced it with another one which, unlike the old one, is fully responsive. Fortunately, the fix for this probably won’t be especially difficult if your website is relatively small and simple: It may only involve changing the design on the web site, which often is just a matter of pushing a few buttons.

Be sure also to incorporate keywords and tags that will make the site more visible to searchers.

Visibility and two-way communication are, after all, the key to any successful wevsite.

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The changes keep on coming around here.

I’ve added a new and more extensive bio page for myself, which I hope will mark the development of more such pages here for our authors. The idea is to offer a little more insight into the authors than we’ve given before.

Is it too much? This one started out like a memoir, and then I found it was getting out of hand in terms of length, and decided to wrap it. Suggestions and comments are welcome.

And for our other authors: Collect some material for use on your own pages.

The picture here? I think it was taken sometime in the early 90s (the sign behind me seemed to refer to the centennial, which was in 1990), when I was speaking to some group, probably somewhere in Idaho. Further I knoweth not.

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